TikTok is introducing a new feature that permits them to cut down on the volume of AI-made videos appearing in their timelines. This initiative comes as the platform announced that it now features over 1 billion content made with AI.
Trial and Implementation
The update is in a pilot phase over the next few weeks before a global launch. This development coincides with a surge in content created by AI, spurred by new AI video creators.
AI Content on Other Platforms
It has been noted that almost 10% of the fastest-growing video streams on another major platform primarily display clips produced artificially. A large amount of this content is considered low-quality AI content, a term for poor-quality, bulk-generated content that is frequently nonsensical or dreamlike.
“We know from our community that numerous viewers appreciate content made with AI tools, including digital art to educational videos, and we intend to provide users the power to see more or less of that, depending on their own preferences,” said a company executive.
AI on the Platform
TikTok announced that there are presently over a billion videos on its app labeled as AI-generated. Overall, more than 100 m media items are added to the app every day, making AI content a limited percentage of its total content library.
How to Adjust Settings
Viewers will be able to decrease or raise the volume of artificial media they see by accessing the content preference feature in the app and picking the AI content topic. Additional categories that can already be modified under the setting cover politics, style, aesthetics, and choreography.
Content Labeling and Policies
Its rules mandate content makers to label convincing artificially created content, and it bans harmful deepfakes of well-known individuals or critical incidents. Any believable AI-generated clip that is not labeled can be taken down under its terms of service.
In addition, the app will from now on apply an “AI-made” label to content made using its own AI tools, or detected by an industry-wide initiative for spotting AI-generated material. This measure is intended to help prevent users from trying to evade the disclosure requirement.
AI Literacy Programs
The platform is also introducing a two million dollar awareness program for experts and organizations to develop learning resources about using AI responsibly. This program will assist educational bodies dedicated to training coding and technology.
Content Safety Approach
TikTok has defended its content review process, following controversy over plans to cut jobs for hundreds of safety staff in the UK. TikTok is expected to eliminate hundreds of positions in its content moderation team in its British office, with trade unions and digital protection specialists expressing worry that humans are being replaced by automated systems.
A trust and safety lead stated that people-led review would continue to be important, but AI can safeguard staff by filtering out the most harmful content before it gets reviewed by people. TikTok stated a significant reduction in explicit and harmful content handled by safety staff over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to balance people and machines to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is why a extensive automated help is really helping us work at speed.”
