Skip to content
Focus Global Hub

Sam Fender gives twenty-five thousand pounds award winnings to small music venues

The artist receiving Mercury Prize in the North East
The musician won the Mercury Prize in October in his hometown

Sam Fender has given the full amount of his twenty-five thousand pound honor cash to the MVT, which operates to protect the United Kingdom's small concert spaces.

The star was given the cheque on 16 October as his latest record the album was declared the best record of the last 12 months.

Fender has chosen to donate the funds to the MVT, in recognition of the crucial part small stages played in his initial steps.

"As an artist would not have achieved my current career if it wasn't for all the performances I performed around the area, and further afield, when I was just getting going," said Fender. "These locations are iconic, but they are struggling."

Since the start of 2023, over 150 of these locations have permanently closed – roughly 16% of the entire UK sector.

In the last year, top acts including Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all supported the trust in its efforts to support the industry, by applying a minor surcharge to their ticket prices, which benefits independent venues.

Fender also joined in, raising in excess of £100,000 on his recent tour to help numerous local spots across Britain.

The money assisted venues that were facing possible closure due to challenges arising from floods, fire incidents and family tragedies, as well as licensing issues, conflicts and noise complaints.

Some locations received financial assistance in improving infrastructure and technical equipment that positively impacted artists and audiences.

"The concept that revenue from shows in large arenas supports the local stages, where it begins for performers like me, is just common sense," Sam Fender has said.

The band Pulp in concert
They are one example who contributed their honor funds to non-profits

Fender is not the first artist to contribute his award prize money to good deeds.

In Pulp won the trophy in the mid-90s for their record their work, lead singer Cocker stated that the group would give their winnings to the non-profit War Child.

In 2002, musician Ms Dynamite divided her bounty among several organizations, including the NSPCC and a Sickle Cell charity.

"I also contributed a thousand pounds to the center, to their classes, because I practiced gymnastics when I was growing up and they required updated gear," the artist shared with outlets.

Two years ago, they donated their prize money to the youth organization that supported their act, alongside other local music groups.

Additionally winners that year they donated their winnings to a MS organization after a close contact was diagnosed the condition.

"Receiving the award was ample," stated vocalist Small. "The cash was the bonus but we didn't require the extra, because we had the cake. So our success touched somebody else's life."

Last week, the trust announced it had saved a couple of small stages in the South East, by transferring them to community ownership.

The Joiners in the city and The Croft in the city were acquired under the Own Our Venues initiative, which is supported by a national body and supporters who buy "shares" in the buildings.

About the author

Emily Shaffer

A seasoned business consultant with over 15 years of experience in international markets, specializing in strategic planning and cross-cultural communication.

Focus Global Hub

Type to search articles.