Must A Aspiring Influencer Pal Stop Using Me for Material?

One Side: Beth

At times I'm recorded while having a meal. It's jarring to spot myself on her social media – it’s like a jumpscare.

My best friend of 10 years, Marielle, calls herself the “creativity monarch”. It can be amusing for a bit, but it strains our friendship.

She is an extrovert, there's a constant urge the need to document everything constantly. During meals out, her motto is, “The phone eats first,” and takes photos with bright lighting, which makes me cringe. I don’t like it when strangers see her posing or filming – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but Marielle is aspiring to become one. She makes video blogs about living in our city, her daily routine, and her styling career. The material is quality, credit where it's due, but I don’t want to be involved. Sometimes she films me while dining, or simply tagging along. Later, I appear on her Instagram afterwards, and it pops up like a surprise: I might be no makeup on, an awkward face or be captured while eating. It’s uncomfortable.

Marielle also anticipates that I will to record her at inopportune moments. Often I’ll be talking to someone else, or we're simply spending time in the street. I feel like our bond has transformed into me being her unpaid videographer. She has the means to employ someone if she wanted high-quality content. Upon mentioning my discomfort about the situation, she brushed it off. I've been invited to a couple of industry functions, which was nice, but that doesn’t make up for all the energy I invest helping her create material.

I appreciate that Marielle has supported me with my career in design, but I resist our friendship to become just a ledger of exchanges. I don’t feel she’s fake or inauthentic, but sometimes I feel that if the camera is out, we will start performing in a way that makes us look good for her channel.

She will say, “OK, look happy!” and film me smiling with another. It’s so silly. I need her to understand that our decade-long friendship still has limits. I love being with her, but I also desire to enjoy it without being recorded, edited, or shared for an viewers. I am not a accessory for her online persona.

The Other Side: Marielle

I want Beth to see that the creations we produce together can get us a foot in the door.

I am passionate about creating videos. It's more than a hobby; it's integral to who I am. Producing content and documenting experiences online enables me to express myself and engage with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your passions. I admire people on TikTok who execute that style of casual, DIY film-making.

Content creation is my version of living actively: noticing the nuances, sharing them with an viewership that appreciates the craft behind it. It's never my aim to make my friend uneasy. Bringing her to professional gatherings was my method of offering access, giving her a chance to witness exclusive moments that could benefit her professional path too. That isn't blackmail, it's simply being realistic.

I would take her to these events even if she refused to assist me, but I want her to see what the content we make together can achieve: a foot in the door. I know not everyone likes being on camera, but often unplanned moments is what makes content authentic. Appearing on video occasionally is an inherent aspect of being my friend. I'd remove anything she asked, but she has never asked yet.

I don’t expect anyone to be my personal videographer, but friends support one another in small ways. I thought recording a clip here or there would be fun for her. Innovation flourishes in collaboration, and having my friend around makes projects lively and pleasurable. I never force her to take part in anything, and I would never intentionally embarrass her. But filming together sometimes is part of how I record our shared experiences.

I cherish Beth’s friendship deeply and want to avoid making videos to drive a wedge between us. I am ready to find middle ground: like requesting permission before recording, and steering clear of angles that might make her self-conscious.

This is not about power, it's regarding expressing my perspective while still respecting hers. Obviously making content is not a substitute for real connection: it’s just part of how I experience life and I desire her to be included in a way that’s agreeable for both of us.

The Jury: Public Sentiment

Should Marielle stop filming herself and her friend when they are socializing?

Nothing is more excruciating than having a friend point a camera at you. I get that it’s Marielle’s job, but I don’t make friends come to my work. Perhaps she can find like-minded creators to create content with. With the dark, looming future of technology, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something professionally, it's unfair to expect your friends for assistance every time, even if they have helped previously. If Marielle loves creating, that doesn’t mean all those around her is content. She needs to honor her friend's privacy.
Ankit, 26

She may enjoy making content and showing off her life publicly, but it isn't for everyone. It’s nice she has helped her friend professionally, but she must to hear what her friend desires.
Emma, 27

It seems like you value each other, so hold on to that and ensure it’s the priority in your relationship. Create some authentic memories, where true emotions are stored, not digital scrapbooks. In fact, public figures who seem to reveal their worlds actually have more secrecy than it appears.
One opinion, 53

She seems to be neither present nor authentic when they're together – she's on the job. Each appears confused as to where the line is. The answer is not found in trying to alter one another, but in each setting defined boundaries around what is comfortable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Now You Be the Judge

In an online poll: has she been over-exposing their bond?

Emily Shaffer
Emily Shaffer

A seasoned business consultant with over 15 years of experience in international markets, specializing in strategic planning and cross-cultural communication.